拉布布 | 谭可嘉 (南宁,7年级)

导语：

LABUBU是中国香港艺术家、泡泡玛特签约艺术家龙家升（Kasing Lung）创作的北欧森林精灵形象，是其笔下THE MONSTERS精灵天团的成员，有9颗牙齿和直立的尖耳朵，身高与猫猫差不多大小，性格调皮又乐观，数量大约有100只，在森林里过着无忧无虑的生活。

LABUBU源自绘本《精灵三部曲》，作者龙家升的荷兰文有了进步后，开始读青少年文学，如欧洲的神怪幻想故事、古代少年武士文学小说等等，龙家升希望可以创作一只精灵怪兽角色，所以设计了LABUBU。LABUBU都是爱捣蛋的女孩子，对任何东西和事物都会感到好奇，但它们都善良勇敢。LABUBU也有变异的个体“ZIMOMO”，他是个男孩，身高比LABUBU多一倍，拥有一条尾巴，而且他是独一无二的，担任LABUBU 族群的大首领。LABUBU因“邪魅”模样戳中娃友的心，一下戳中猎奇年轻人的喜好。超长耳朵、坏坏笑容，咧嘴露着一排尖尖的小獠牙，实则是内心善良又纯真的小精灵。LABUBU怪物嘉年华系列有幽灵&蝙蝠、女巫、美人鱼等形象。

2023年，LABUBU销量破亿，增长接近40%，成为泡泡玛特销售额增速最快的头部IP。2024年，LABUBU亮相泰国曼谷，被泰国官方授予“神奇泰国体验官”的荣誉称号。2025年，LABUBU“前方高能”系列全球发售，引发国内外抢购热潮，海外多地线下门店也出现排队现象。LABUBU的人气已经超过一般的商业价值范畴，极大提升了品牌价值，而LABUBU等一众IP在泰国深受欢迎的现象背后，是泡泡玛特IP全球影响力跃升的一个重要横切面。

“怪物” 玩偶引发消费者抢购热潮

Monster' doll leads to frenzy among customers

Labubu, a "monster" looking doll from China featuring a squishy face with large eyes, nine sharp teeth, a furry body and rabbit-like ears has sparked a global trend.

拉布布是一款来自中国的“怪物” 造型玩偶，它有着软乎乎的脸蛋、大眼睛、九颗尖牙、毛茸茸的身体和兔子般的耳朵，如今已掀起全球热潮。

Labubu, along with a series of other "monster" characters, was created by Hong Kong artist Kasing Lung in 2015 for his illustrated book. Each figure in the series comes with its own name and unique backstory. Although the characters have been around for nearly a decade, they didn't gain widespread popularity until Pop Mart partnered with Lung in 2019.

拉布布与一系列其他“怪物” 角色由中国香港艺术家龙家升（Kasing Lung）于 2015 年为其插画书创作。该系列的每个玩偶都有自己的名字和独特背景故事。尽管这些角色已诞生近十年，但直到 2019 年泡泡玛特与龙家升合作后，它们才获得广泛人气。

Labubu's global recognition skyrocketed in 2024 after being promoted by international celebrities such as Dua Lipa, David Beckham and Lisa of Blackpink. It comes in a variety of sizes, and may be dressed in different outfits and facial expressions, adding to its charm and collectability.

2024 年，在杜阿・利帕（Dua Lipa）、大卫・贝克汉姆（David Beckham）和韩国女团 BLACKPINK 成员 Lisa 等国际名人的推广下，拉布布的全球知名度飙升。它有多种尺寸，可能穿着不同的服装，拥有不同的面部表情，这增加了其魅力和收藏价值。

At a small Pop Mart store inside Westfield Mall at the World Trade Center, a steady stream of people flowed in and out, filling the compact space. Rows of small figurines were displayed in plastic showcase boxes, each representing different toy series. 

在世界贸易中心韦斯特菲尔德购物中心内的一家小型泡泡玛特店里，人流络绎不绝，挤满了这个紧凑的空间。一排排小玩偶陈列在塑料展示盒中，每个盒子代表不同的玩具系列。

These collectibles typically range from $10 to $30. Each series may include a dozen or more unique characters, but there's a twist — you can't choose which one you get. Instead, you pick a sealed paper box at random and find out what's inside only after purchase.

这些收藏品的价格通常在 10 到 30 美元之间。每个系列可能包含十多个独特角色，但有一个 “惊喜”—— 你无法选择得到哪一个。相反，你只能随机挑选一个密封的纸盒，购买后才知道里面是什么。

While Pop Mart didn't invent the concept of blind boxes, it played a major role in popularizing the trend across the world. The brand revolutionized how toys are marketed and sold by turning the element of surprise into part of the experience.

尽管泡泡玛特并非盲盒概念的发明者，但它在将这一趋势推向全球方面发挥了重要作用。该品牌通过将“惊喜” 元素融入消费体验，彻底改变了玩具的营销和销售方式。

Founded in 2010 by Wang Ning, a native of Henan province in China, Pop Mart now operates over 400 stores worldwide, including 22 in the United States, along with more than 2,000 vending machines that the company refers to as "roboshops." The toy chain became so popular, it made Wang the 10th richest person in China, with a net worth of $20 billion, according to Forbes.

泡泡玛特由中国河南省人王宁于 2010 年创立，目前在全球拥有 400 多家门店，包括美国的 22 家，以及 2000 多台被该公司称为 “机器人商店” 的自动贩卖机。据《福布斯》报道，这家玩具连锁店大获成功，使王宁以 200 亿美元的净资产成为中国第十大富豪。