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南宁人大破防!抢到1元套餐粉券惨遭退款

  • 2026-10-13 23:07:01
南宁人大破防!抢到1元套餐粉券惨遭退款

南宁人大破防！抢到1元套餐粉券惨遭退款

朋友前两天告知三品王直播间有活动，我于是进入直播间抢到了1元牛肉粉套餐券，计划周五下班直奔门店嗦粉，结果看到新闻的时候一脸震惊，再打开订单一看，券已经被商家单方面自动退款了。

打开朋友圈、本地社群，无数和我一样下单的老粉，遭遇相同情况：没有提前弹窗通知、没有客服私信解释，一觉醒来订单直接作废，款项原路退回账户。

对于自动退券，三品王官方解释本次直播运营操作失误，原本计划设置立减1元优惠，误上架成1元抢购全套牛肉粉+小菜套餐，短短几天卖出超4万份券，一万多名顾客已经顺利核销用餐，剩余三万多张未使用券，商家因成本压力，仓促选择批量退款处理。

此举直接引爆网友不满：活动正常上架售卖多日，并非短暂上架手滑；消费者正常下单付款，交易已经成立，临时一刀切退券，事前没有任何沟通，不少人专门腾出时间、规划行程，最后落空，难免质疑品牌引流套路。

事件发酵后，三品王也连夜发布公开致歉信，出台补救方案：所有被无故退券的用户，可以拨打官方热线、添加企业微信，上传退款凭证，2个工作日内补发同款致歉套餐券，除机场、高校门店外全城可用，有效期长达30天。

但不少人反馈，客服通道涌入大量咨询，电话打不通、企微申请迟迟无法通过，想要拿回套餐，还要耗费大量时间精力，体验大打折扣。

一边是运营失误造成巨额亏损，一边是消费者满怀期待被临时爽约，本土老牌米粉品牌这次翻车，着实让老粉心寒。
#三品王#商家主动退1元套餐券

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0.060351s