聚力同行,数字赋能|南宁蓝焰新能源赴玉林广西奥科新能源开展电商赋能交流学习

当下新能源行业步入数字化转型新阶段，线上短视频、直播电商已然成为拓宽销路、打造品牌、抢占市场的全新赛道。为促进桂南区域新能源企业抱团发展、经验互通，昨日，南宁蓝焰新能源团队专程前往玉林，拜访广西奥科新能源公司，开展深度交流座谈，并进行全套电商实战干货分享教学，携手探索新能源产业线上发展新路径。

  The new energy industry has entered a new stage of digital transformation, and online short videos and live-stream e-commerce have become brand-new ways to expand sales, build brands, and capture the market. To promote joint development and experience-sharing among new energy companies in the Guinan region, yesterday, the Nanning Lanyan New Energy team specifically went to Yulin to visit Guangxi Aoke New Energy Company. They held in-depth exchange discussions and shared a full set of practical e-commerce tips, working together to explore new online development paths for the new energy industry.

交流会上，双方分别介绍公司产品优势、线下市场布局与现阶段发展规划。南宁蓝焰新能源深耕锂电池研发、生产、销售与配套服务多年，早早布局电商运营板块，搭建成熟短视频内容团队与直播运营体系，拥有丰富的新能源工业品线上获客、品牌打造实战经验。广西奥科新能源扎根玉林本地新能源市场，具备扎实的产品制造与本地渠道基础，现阶段正谋求线上数字化转型，拓展全域客源。

双方围绕广西新能源行业现状、线下渠道痛点、线上市场机遇展开热烈探讨，坦诚分享经营思路，深入剖析行业共性难题，一致达成资源共享、优势互补、携手共赢的合作共识，期盼以区域联动，合力做大广西新能源本土市场。

  At the exchange meeting, both parties introduced their company’s product advantages, offline market layout, and current development plans. Nanning Blue Flame New Energy has been deeply involved in lithium battery R&D, production, sales, and support services for many years. They started developing their e-commerce operations early, built a mature short video content team and live streaming system, and have extensive practical experience in online customer acquisition and brand building for new energy industrial products. Guangxi Aoke New Energy is rooted in the local Yulin new energy market, with solid product manufacturing and local channel foundations. They are currently seeking digital transformation online to expand their overall customer base.

  Both sides had lively discussions about the current state of the new energy industry in Guangxi, pain points in offline channels, and opportunities in the online market. They openly shared their business ideas, deeply analyzed common industry problems, and reached a consensus on resource sharing, complementary advantages, and win-win cooperation. They look forward to regional collaboration to jointly expand the local new energy market in Guangxi.

本次到访交流核心，蓝焰团队结合新能源产品属性，为奥科团队带来短视频拍摄、账号运营、直播全流程实战教学，把落地实操经验倾囊相授：

针对电池、储能设备、光伏配件等工业类产品特点，讲解实景拍摄场景、镜头构图、产品特写技巧，拆解产品卖点脚本撰写逻辑，教大家把专业的技术参数，转化为大众易懂的视频语言；分享爆款选题方向、封面标题制作、剪辑基础技巧，避开工业品短视频常见误区，轻松产出引流作品。

  The core of this visit and exchange is that the Lanyan team, combining the characteristics of new energy products, brought the Okor team hands-on training on the full process of short video shooting, account operation, and livestreaming, sharing practical implementation experience in full:

  Focusing on industrial products such as batteries, energy storage equipment, and photovoltaic accessories, they explained on-site shooting scenarios, camera composition, and product close-up techniques, broke down the logic of writing scripts for product selling points, and taught how to transform professional technical parameters into videos that are easy for the general audience to understand; they shared trending content directions, cover and title creation, basic editing skills, helping to avoid common pitfalls in industrial product short videos and easily produce traffic-attracting content.

从直播间基础搭建、灯光布景、设备调试讲起，细致讲解新能源品类直播话术、产品讲解逻辑、互动留人技巧、逼单转化流程；同时科普平台规则、流量获取方法、同城精准引流、私域客户承接方式，针对 B 端批发商、C 端零售客户两种受众，区分两套直播打法，零基础也能理清直播完整思路。

  Starting from setting up the live stream room, lighting and stage design, and equipment testing, we go into detail on live streaming scripts for new energy products, product explanation logic, techniques to keep viewers engaged, and the process to push conversions. At the same time, we introduce platform rules, ways to get traffic, precise local lead generation, and how to handle private customer groups. We have two live streaming strategies tailored for B2B wholesalers and B2C retail customers, so even if you’re a complete beginner, you can get a clear idea of the full live streaming process.

技术为基，流量为翼。传统新能源实体企业，唯有拥抱数字化电商，才能打通线上线下双向渠道，实现长效增长。本次跨城交流赋能，不仅是一次经验的传递，更是广西本土新能源企业互帮互助、共同成长的生动实践。

未来，南宁蓝焰新能源将持续敞开交流之门，与区内同行企业保持常态化互动，持续输出电商运营、品牌打造实战经验；也期待与广西奥科新能源后续深化联动，线上资源互通、线下渠道互补，以数字化赋能实体制造，用好短视频与直播电商新工具，打磨优质产品，打响广西新能源本土品牌。

同心聚力，智启新程，愿我们携手抢抓数字电商风口，深耕新能源主业，并肩开拓更广市场，共创广西新能源产业高质量发展新局面！

  Technology is the foundation, and traffic is the wings. For traditional new energy physical enterprises, only by embracing digital e-commerce can they connect both online and offline channels and achieve sustainable growth. This cross-city exchange and empowerment event is not just about sharing experiences but also a vivid practice of local Guangxi new energy companies helping each other and growing together.

  Looking ahead, Nanning Lanyan New Energy will keep its doors open for communication, maintain regular interactions with peer companies in the region, and continue to share practical experience in e-commerce operations and brand building. We also look forward to deepening collaboration with Guangxi Aoke New Energy, connecting online resources, complementing offline channels, empowering physical manufacturing with digital tools, making the most of short videos and live-streaming e-commerce, refining quality products, and boosting local Guangxi new energy brands.

  With united effort and smart action, we hope to seize the digital e-commerce wave together, focus deeply on the new energy core business, expand the market side by side, and jointly create a new chapter of high-quality development for Guangxi’s new energy industry!